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How can I determine the results I'm receiving from BoostSuite advertising?

Last Updated: Feb 24, 2017 12:31PM EST
Like any investment in advertising, you should hold us accountable for delivering visitors and new orders and revenue in your online store.

Your current BoostSuite advertising plan determines the range of visitors (clicks) we'll deliver to your website every month. You can click Upgrade up top in BoostSuite to determine which advertising plan you're using at any time.

Seeing Your BoostSuite Advertising Visitors in BoostSuite
Seeing Your BoostSuite Advertising Visitors in Google Analytics
Determining How Many Orders You're Receiving from BoostSuite Advertising​
 

Determining How Many Visitors You're Receiving from BoostSuite Advertising


You can see the number of visitors your website is receiving from BoostSuite advertising in your Ads dashboard in BoostSuite, and in your Google Analytics profile.
 

Seeing Your Visitors in BoostSuite

In BoostSuite the Your Marketing Results graph in the Ads dashboard shows how many people have clicked your ad and visited your website every day for up to the last 30 days.
 


The 30 days total clicks number shows you the total number of clicks your ad has received over the previous 30 days of advertising starting yesterday. If you've used BoostSuite advertising for less than 30 days the total instead represents all clicks since you've been using BoostSuite advertising.

The blue clicks bars show you the number of clicks your ad received each day over the past 30 days.

The green min expected line shows the minimum number of daily clicks you should have received on your ad based on the BoostSuite advertising plan you used for that day. Changes in your advertising plan are shown on the first full day in which the new plan was utilized on your campaign.

To see your daily visitor volume from BoostSuite advertising for longer or different periods of time, you can use Google Analytics.
 

Seeing Your Visitors in Google Analytics

In Google Analytics you can see visitors from BoostSuite advertising in the channel traffic report in Acquisition > All Traffic > Channels inside the Other channel under the name BoostSuite.

Make sure to select the date range you want to review using the date selector in the top right corner in Google Analytics.

Note: Ad clicks in BoostSuite and visitor sessions in Google Analytics can differ over identical periods of time because of limitations in Google Analytics' ability to measure visitors who only spend a few seconds on your website, have certain privacy features enabled in their web browsers, or use outdated web browsers.

Successful paid advertising campaigns (including BoostSuite) typically produce visitors with higher bounce rates, lower average session durations, and lower average pages-per-session values than visitors you acquire from other less scalable channels like Organic Search or Paid Search.

This is okay.

The advantage of using BoostSuite is that our unique method of acquiring shoppers allows us to deliver a nearly unlimited amount of visitors who will actually purchase your products or services.

These prospects are entirely overlooked by other types of advertising so we are able to influence them for extremely low costs, typically between 14 and 24 cents per click.

Our lower advertising costs allow you to stretch your budget farther so you acquire many more visitors and grow your revenue faster in result.
 

Determining How Many Orders and How Much Revenue You're Receiving from BoostSuite Advertising


It's important you determine you exact number of orders and the exact amount of revenue you are receiving in result of your investment in BoostSuite advertising.

If you are having trouble determining how much revenue you are receiving from orders from visitors from BoostSuite advertising, please contact us for assistance. We help customers do this analysis every day and we'll be happy to assist you too.

Our average customer receives 14 dollars of new revenue for every dollar they invest in BoostSuite advertising. But determining exactly how many orders you are receiving from visitors from BoostSuite advertising must be done differently than other types of advertising. Here's why.

BoostSuite is display advertising.


Display advertising is a type of advertising that builds awareness for your company by putting your brand name (and domain name) in front of people who are likely interested in the products you offer. Even if you use our free Starter plan, in just the last month BoostSuite probably showed your ad to at least a few thousand prospective customers.

We know the people we show your ads to are interested in what you sell for a few reasons.

Firstly, these people recently visited the websites of your marketing partners in BoostSuite, and those companies sell non-competitive products to the same people you want to target for your business. So in concept you are fishing in a stocked pond.

Secondly, people who have recently visited your marketing partners' websites are proven to actually click on your ad with extremely high frequency. Our average system wide clickthrough rate is 1.16%, compared to the Internet average clickthrough rate for display advertising of 0.06%, BoostSuite ad targeting is a full 19 times better. If you'd like to know your BoostSuite advertising campaign's specific clickthough rate, just ask.

Display advertising is by its nature a disruptive type of advertising.

This means that your prospective customers are not in shopping mode when we find them and show them your ad. We know they could be a great customer for your business, but they're off checking the weather, reading the highlights of a sporting event, or searching for the solution to a different problem when they see your ad.

In result, even if they click to visit your website in that moment, they're almost certainly just in research mode. They read about your products, click to a few different pages on your website, bookmark a page in their web browser or remember your brand name or domain name, then they go back to what they were doing before (weather, sports, researching something else, etc).

These are the visitor sessions you see in Google Analytics in Acquisition > All Traffic > Channels > Other > BoostSuite. It's important to note that we don't expect anyone will have made a purchase at this point.

The real magic of display advertising is what happens next.

Some percentage of the people who BoostSuite has introduced to your company will return to your website, usually within two to four weeks after seeing your ad.

How they return to your website is really important from a tracking standpoint, and they typically return to your website in one of five ways, they:
 
  1. use the browser bookmark they created previously to go straight back to the product they were most interested in
  2. return to an open tab of a page on your website that they previously left open in their web browser
  3. scan for your website in their web browser's page history
  4. type your domain name directly into their web browser's URL bar
  5. search for your business name or domain name using a search engine

Methods #1 through #4 all create new visitor sessions in your Direct channel in Google Analytics. Method #5 creates new visitor sessions in your Organic Search or Paid Search channels in Google Analytics.

When a visitor returns to your website, they are in buying mode. They do a final review of their favorite product, they might compare it to competitive products they found on other websites, then they make a decision.

When they complete their order on your website their purchase is credited to your Direct, or Organic Search, or Paid Search channel in Google Analytics.

In result, Google Analytics gives BoostSuite credit for delivering the visitor to your website the first time they arrived, but Google Analytics credits their order to your Direct, Organic Search, or Paid Search channel.

This disconnect is not unique to BoostSuite, it's a side effect of display advertising in general.

You might ask, given this disconnect, how on earth can you determine how many of your Direct, Organic Search, and Paid Search orders actually came from visitors from BoostSuite advertising?

The answer is by creating a channel impact report.

Channel impact reports are a standard measurement tool among the world's professional digital marketers. A channel impact report looks at periods across which your level of your BoostSuite advertising has changed, to determine how that change affected changes across all of your traffic channels.

It's worth mentioning that a channel impact report isn't very useful when you've maintained a perfectly consistent level of display advertising. This is because its accuracy comes from determining the correlation between the rates of change of advertising levels and changes to visitors and orders in each of your traffic acquisition channels in Google Analytics.

The more your advertising level changes between each period analyzed, the more accurate the measured impact. For this reason, we'd like to run a channel impact report on your Google Analytics data one month after every time you change your advertising plan.

Upon your request we will create a channel impact report in Excel from your Google Analytics data then deliver the key takeaways - including your exact ROI from BoostSuite advertising - to you via email, or schedule a live discussion of the results by phone.

Before a channel impact report can be created from your Google Analytics data, you must have at least 30 days of visitor and order and revenue data for your store in Google Analytics.

Shopify and Bigcommerce store owners can follow these instructions to configure Google Analytics to track their online visitors, orders, and revenue:

Bigcommerce store owners
 
Shopify store owners
 
Weebly store owners
 
3dCart store owners
 
  • Set up Google Analytics
  • Enable Ecommerce tracking in Google Analytics and 3dCart. In Google Analytics - go to ADMIN > VIEW > Ecommerce Settings then Enable Ecommerce and save.

Ecwid Ecommerce users
 
WordPress / WooCommerce
 
  • First, make sure you have a Google Analytics account already. You'll need your Google Analytics profile ID to configure the WooCommerce Google Analytics plugin when you install it in your WordPress website.
  • Download and install and activate this plugin (https://wordpress.org/plugins/woocommerce-google-analytics-integration/) within your WordPress website. Please note that when you are configuring the WooCommerce Google Analytics plugin in WordPress, you need to check the boxes beside "add tracking code to your site" and "use universal analytics" and "add ecommerce tracking code to the thank you page." After you have done that, save your changes.
  • Finally, enable Ecommerce Tracking in Google Analytics if you haven't done so already:
    • Log in Google Analytics
    • Click ADMIN up top then use the drop-down menus to select the Account, Property, and View for your URL
    • Click Ecommerce Settings
    • At Step 1 of the Ecommerce Setup, click the Enable Ecommerce Status toggle to ON
    • Click Next step
    • Click the Enable Enhanced Ecommerce Reporting toggle to ON
    • Click Submit to complete the setup

EKM store owners
Stores with ecommerce implemented only via PayPal "Buy Now" buttons
  • Follow the five steps (and the three steps below that) within the "How to Connect PayPal with Google Analytics" section of this article to retrieve new Buy Now buttons in PayPal that will allow purchases on your website to flow into your Google Analytics profile.
  • Then, enable Ecommerce Tracking in your Google Analytics. Just log in to Google Analytics, then click ADMIN > VIEW > Ecommerce Settings then Enable Ecommerce and click the Next Step button and save your changes.
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