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Brand Advertising Results Bar

Last Updated: May 16, 2017 02:14PM EDT
The Brand Advertising Results bar gives you simple numbers you can use to confirm the success you’re having with your BoostSuite advertising campaign.

Our customers receive an average 8x revenue return on their dollars invested with BoostSuite advertising. So, for example, a customer using our Pro 200 plan at $499/month would expect to receive around $4,000 in revenue from their BoostSuite advertising campaign.



The data in the Brand Advertising Results bar always relates to your current advertising plan. The name of your current advertising plan shows beside the For Current Plan heading and the date range displayed is from the day you changed to your current plan through the current day.

The Brand Advertising Results bar is broken into three sections: Ad Clicks, Ad Visitors, and Revenue. These three sections represent the three steps prospective customers move through as they see and click your ad (Ad Clicks), visit and interact with pages within your website (Ad Visitors), then later return to your website to make purchases (Revenue).
 

Ad Clicks Section


The Ad Clicks section shows the measured performance of your advertisement as we have shown it to people who have recently visited your marketing partners’ websites (ie: people in your Co-Marketing Audience).

The data in this section comes directly from our ad fulfillment partner Google Display Advertising Network.



Total clicks is the total number of times your ad has been clicked over the entire time you’ve used your current BoostSuite advertising plan.

Clicks per day is your daily average over the entire time you’ve used your current BoostSuite advertising plan. If your daily average drops below the expected minimum for your current advertising plan, then the number will appear in red and a message suggesting you contact BoostSuite support will display when you hover your mouse over the number. You can confirm the range of monthly clicks that come with your current advertising plan by clicking the Upgrade tab up top in BoostSuite.

Your clickthrough rate is the total number of clicks divided into the total number of times we showed your ad to people to get those clicks. Clickthrough rate is a great measure of the targeting quality of your advertising campaign. The Internet average clickthrough rate for display advertising (the type of advertising BoostSuite does) is 0.06% (HubSpot Research 2015).
 

Ad Visitors Section


The Ad Visitors section shows the actual engagement of people who arrived on your website after clicking your BoostSuite advertisement.

The data in this section comes directly from the Google Analytics profile you connected with BoostSuite. If you’d like, you can follow our instructions to find these same numbers right within your Google Analytics.



Visit duration is the average length of time visitors who click your BoostSuite ad remain on your website. Visit duration is a good indicator of how interested prospective customers (who click your ad) are in the actual information or products on your website.

Generally speaking, marketers try to achieve visit durations longer than one minute 30 seconds although visit durations between 45 seconds and one minute 30 seconds are considered good too. In Google Analytics, visit duration is called Avg. Session Duration.

Pageviews per visit is the average number of different pages visitors - who click your BoostSuite ad - interact with while on your website. The pageviews per visit number is another good indicator of how interested prospective customers are in the actual information or products on your website.

Generally speaking, marketers try to achieve pageviews per visit number of 1.5 or higher although pageviews per visit numbers between 1.2 and 1.5 are good too. In Google Analytics, pageviews-per-visit is called Pages / Session.
 

Revenue Section


The Revenue section shows your actual revenue as your store platform has reported it to Google Analytics.

The data in this section comes directly from the Google Analytics profile you connected with BoostSuite. If you’d like, you can follow our instructions to calculate these numbers from data in your Google Analytics.



Total sales is the total purchase price of all orders you’ve received over the entire time you’ve used your current BoostSuite advertising plan.

Advertising with BoostSuite increases awareness of your business name and domain name among large, highly targeted audiences of prospective customers on the Internet. As a result, prospective customers return to your website and complete purchases through many different methods including Direct URL entry, Organic Search, and Paid Search. The total sales number takes all of these methods into consideration so you can see the total impact BoostSuite advertising is having on sales across your entire business.

The directional (up/down) arrow beside total sales indicates whether your daily average total sales have increased or decreased as compared to the period you used your previous BoostSuite advertising plan (or before you signed up for BoostSuite, if you’ve never changed your BoostSuite advertising plan). The arrow points up if total sales have increased, and it points down if total sales have decreased. No arrow is shown if direct sales have not changed. You can see the exact percentage your total sales have changed by hovering your mouse over the arrow.

Direct sales is the total purchase price of all orders you’ve received from visitors who arrived on your website by directly typing your domain name into their web browser, over the entire time you’ve used your current BoostSuite advertising plan.

Advertising with BoostSuite increases awareness of your domain name among large, highly targeted audiences of prospective customers on the Internet. As a result, many prospective customers return to your website by directly typing your domain name into their web browser. The direct sales number shows you the impact BoostSuite advertising is having on sales from customers arriving on your website after directly typing in your domain name.

The directional (up/down) arrow beside direct sales indicates whether your daily average direct sales have increased or decreased as compared to the period you used your previous BoostSuite advertising plan (or before you signed up for BoostSuite, if you’ve never changed your BoostSuite advertising plan). The arrow points up if direct sales have increased, and it points down if direct sales have decreased. No arrow is shown if direct sales have not changed. You can see the exact percentage your direct sales have changed by hovering your mouse over the arrow.
 

Setup Steps


The Brand Advertising Results bar provides easy instructions for configuring new accounts or fixing misconfiguration issues if they arise over time. Follow the on-screen instructions to launch and optimize your BoostSuite advertising campaign for the greatest revenue results.


 

Waiting Status


After you change your advertising plan (or immediately after signing up and configuring a new account) we’ll need a few days to collect and display your new brand advertising results.

New results will begin showing when enough data is available (usually within three days) and the full impact of your new plan will be reflected in the numbers after at least two weeks of advertising at the new level.

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