BoostSuite Support and Help Portal

Support Center

BoostSuite Tracker Code FAQ

Last Updated: Apr 25, 2014 03:58PM EDT
Why do you ask me to put the BoostSuite tracker in the HTML HEAD section of my website?
The HTML HEAD section of your pages begins loading first before the rest of the content on your pages. Putting our tracker in the HEAD section increases the chances that we can collect data about your web visitors before they leave the page. The BoostSuite tracker, like most website trackers, requires a very small invisible image to load on your pages. This invisible image sends data about your visitors back to the BoostSuite application where it is stored and analyzed. Placing the BoostSuite tracker below the HTML HEAD area of your web pages reduces the chances that we can collect the information we need for every visitor to your website. Higher placement of the tracker within your website's HTML code gives BoostSuite better data. Better data means better suggestions to help you optimize your website and get more visitors, sales leads, and revenue for your business.
Won't using the BoostSuite tracker slow down my website?
Probably not. The BoostSuite tracker is a very small file (about one third of just one kilobyte). The average computer connected to an average Internet connection these days can download our tracker in a few milliseconds. Additionally, the BoostSuite tracker uses some advanced technology that allows it to load asynchronously alongside the other elements on your web pages. Because of this, even though the BoostSuite tracker is located in the HTML HEAD section of your website, it does not block the loading of other elements on the page when it loads. This means that there will likely be no loading time impact on your web pages due to the BoostSuite tracker. Additionally, the BoostSuite tracker is served up by the CloudFront Content Distribution Network service. This means that your visitors will actually be loading our tracker from a network of performance-tuned servers located around the world. Because of this, your website visitors will always load our tracker from the CloudFront server that is closest to them.
If you're concerned about the BoostSuite tracker slowing down your web pages, just test it out on your own like this. Visit your website's homepage and try visiting a few pages of your website like a normal website visitor would. Make note of the time it takes each page to fully load. Now, add the BoostSuite tracker within the HTML HEAD section of your website and then try visiting those same pages of your website that you clicked on before. In almost every situation you'll notice absolutely no difference in loading time. But, if for some reason, your pages do load slower with our tracker on them, then by all means move the tracker down the page and place it directly before the closing HTML BODY tag at the very bottom of your website.
If I signed up for BoostSuite using the domain name, can I put the BoostSuite tracker on my website with the URL
By default, your BoostSuite account will only collect data for the exact host and domain name that you entered during the sign-up process. So if you entered during the sign-up process, you will need to put the tracker on your website at If your website serves up the same pages regardless if you go to or, then you have nothing to worry about. Just make sure that your web pages display to your visitors using the same domain name as the domain name you entered when you signed-up for BoostSuite. If you need to change the domain name that your BoostSuite account is tracking, just submit a support ticket and we'll be glad to change it for you.
Can I place the BoostSuite tracker on multiple host names that make up one website?
If your website's pages happen to be served from more than one host name at the same domain, for instance and you can submit a support ticket and ask us to add your additional host names to your account. This will allow BoostSuite to pool all of your data together to give you suggestions based the most complete information available about your online visitors. We don't recommend using the same BoostSuite account to track data for two entirely different websites. For instance if you owned a bakery and an auto parts store, since your online visitors to each website are looking for very different things, we'd recommend creating an entirely new BoostSuite account for your new website.

Related articles:

How to install the tracking code on a Bigcommerce website

How to install the tracking code on any website
seconds ago
a minute ago
minutes ago
an hour ago
hours ago
a day ago
days ago
Invalid characters found