Hello and good morning, thanks for your question. I suggest all businesses follow our general rules (https://boostsuite.desk.com/customer/en/portal/articles/2308357-what-makes-a-great-ad-) for creating a great ad for your business.
That said, the most important part of your ad is the headline. A great headline tells customers what they can find and purchase on your website, like "Buy Designer Area Rugs". Do not include your business name in your ad headline unless all of your prospective customers already know what your business sells from just your business name alone.
Also, if you sell your products or services only in a very specific location, like a city or a state, make sure to include that location in one of the descriptive lines of text, like "Your Raleigh NC Mortgage Expert".
Follow these tips and the general guidelines in the article linked above and you'll create a great ad that attracts prospective customers to your site who want exactly what you can sell them.